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Bank of America's Erica chatbot wins over customers

Bank of America says customers are warming to its AI-driven virtual financial assistant Erica, which has surpassed 6 million users and completed more than 35 million client requests.

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Bank of America's Erica chatbot wins over customers

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Rolled out to BofA's millions of customers over the summer, Erica helps users with a host of simple transactions such as money transfers and balance enquiries.

“Since launching Erica’s proactive insights late last year, daily client engagement with Erica has doubled,” says David Tyrie, head of advanced solutions and digital banking at Bank of America. “Consistent with our high-tech, high-touch strategy, we’ll continue evolving our best-in-class digital banking capabilities, including Erica, to provide clients relevant, timely guidance and help make managing their finances easier.”

The milestone in user engagement coincides with the introduction of a series of new features in the mobile app, including several new Erica insights that offer clients personalised, proactive guidance to help them stay on top of their finances.

These include warnings about an increase in recurring charges, including regular subscriptions and seasonal variations in energy bills, rewards notifications and enrollment guidance, and bill payment reminders.

In addition to the latest Erica enhancements, the bank is giving clients more flexibility and security on daily spending through new functionality in the app which allows clients to set, manage and control how much they spend on purchases or withdraw from an ATM each day.

Postscript: Not all clients are impressed with Erica's cognitive capacity




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Comments: (2)

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

The things that Erica does well v. does not do well seem to tally with my predictions of where Chatbots Can Replace Humans.

A Finextra member 

Hmmm.  6m users.  35m requests.  Isn't that less than 6 requests per user on average?  Since launching in the summer?  Doesn't sound hugely successful if that's the level of engagement.

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