GrubHub gobbles up LevelUp

GrubHub gobbles up LevelUp

US online food delivery service GrubHub has agreed to acquire Boston-based mobile order-ahead platform LevelUp for $390 million in cash.

Launched in 2011, LevelUp has raised $108 million in funding for its digital ordering, payment and loyalty platform. The last raise in May last year saw JPMorgan Chase join a $50 million round, following a previous investment in 2015, and the integration of the startup's technology into the Chase Pay app for order-ahead functionality.

In addition to making it easier for restaurants like KFC, Taco Bell, Bareburger, and Roti to integrate with the Grubhub marketplace, LevelUp adds to the firm's existing point-of-sale (POS) integration capabilities, providing restaurants with new CRM and analytical tools.

Matt Maloney, Grubhub's founder and chief executive officer, says: "LevelUp's leading restaurant-facing technology and the team they have built in Boston will help Grubhub provide the most comprehensive solution for restaurants, powering everything from online demand generation to fulfillment for restaurants."

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