19 April 2018
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Ripple looks to drive bank adoption with $300m XRP rebate programme

13 October 2017  |  33129 views  |  0 ripple

Ripple is hoping to tempt banks to jump onto its enterprise blockchain network by dangling a rebate, in the form of its XRP digital asset, to early commercial adopters.

The firm has dipped into its XRP holdings to the tune of $300 million for the new RippleNet Accelerator Program, which consists of a volume rebate and an adoption marketing incentive.

RippleNet members will get license and interface-fee rebates if they hit integration and volume milestones by certain deadlines.

Ripple claims that these rebates - available in XRP or USD - can cover anywhere between 50% to 300% of the integration fees and first year’s license fees.

Meanwhile, the adoption marketing incentive will match eligible customers' marketing spend when they promote Ripple-powered products and services to their customers.

Ripple's VP of marketing, Monica Long, says the company is taking a page from PayPal and others in a bid to create network effects on its platform, which now claims more than 100 members.

Adds Long: "Since we’re offering the incentives in XRP, we anticipate seeing an added benefit of building an easy on-ramp for institutions to use XRP in their payment flows to lower liquidity cost in the future. Early reception of these XRP incentives in a test phase has been very positive."

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