22 November 2017
visit www.solutions.lexisnexis.com

Emirates NBD takes financial fitness to a new level

14 August 2017  |  5114 views  |  0 Crowd Walking

Emirates NBD is doing its bit to counter rising obesity levels in the Middle East, presenting 95 of its customers with a free one-year gym membership if they sign up to the bank's Fitness First account, which raises interest rates according to activity levels.

Launched in 2015, Emirates NBD Fitness account enabless customers to earn interest of up to 2% p.a. on their savings based on the number of steps that they walk or run daily. Starting with a base rate of 0.25%, interest rates start stepping up with the number of strides that customers take daily, climbing to 0.50% p.a. as soon as they clock 5,000 steps, 1% p.a. when they walk 8,000 steps and to 2% p.a. when they cross 12,000 steps.

In a new campaign to promote the programme, 95 customers who opened their Fitness Account via the Emirates NBD mobile banking app won their free membership in addition to a fitness session hosted by an expert trainer at the bank's headquarters in Deira.

Suvo Sarkar, senior EVP & group head - retail banking and wealth management says: “Aligned to the government’s mission of fighting obesity in the UAE, we leveraged this opportunity to encourage our customers to become healthier and happier, while also showing them just how easy it is to open an account from their smartphones. As connected devices become increasingly popular in the country and across the region, the bank will continue to offer more such innovative products and services that will combine our customers’ financial needs with their lifestyles.”


Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

EZ-Link blends payments with fitness trackers

EZ-Link blends payments with fitness trackers

20 January 2017  |  8234 views  |  0 comments | 4 tweets | 3 linkedin
BNP Paribas uses fitness bands and AI to measure employee stress levels

BNP Paribas uses fitness bands and AI to measure employee stress levels

13 October 2016  |  7703 views  |  0 comments | 30 tweets | 12 linkedin
Alfa Bank uses wearable tech to make customers sweat for their money

Alfa Bank uses wearable tech to make customers sweat for their money

30 May 2014  |  14153 views  |  0 comments | 27 tweets | 15 linkedin
Russian commuters get squat and ride payment option

Russian commuters get squat and ride payment option

14 November 2013  |  5311 views  |  1 comments | 7 tweets | 3 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.solutions.lexisnexis.comvisit www.capgemini.comvisit www.response.ncr.com

Top topics

Most viewed Most shared
Ripple boss predicts central bank adoption of blockchainRipple boss predicts central bank adoption...
19981 views comments | 31 tweets | 33 linkedin
AmEx partners Ripple and Santander for blockchain-enabled cross-border paymentsAmEx partners Ripple and Santander for blo...
11970 views comments | 15 tweets | 42 linkedin
UK cryptocurrency exchange startup launches debit card for spending bitcoinUK cryptocurrency exchange startup launche...
9698 views comments | 26 tweets | 38 linkedin
Barclays warns of unprecedented online fraud this ChristmasBarclays warns of unprecedented online fra...
9518 views comments | 16 tweets | 33 linkedin
ING brings data privacy to blockchain transactionsING brings data privacy to blockchain tran...
7044 views comments | 22 tweets | 35 linkedin

Featured job

Find your next job