CommBank provides ID verification for gig economy marketplace users
01 March 2017 | 6536 views | 1
Commonwealth Bank of Australia is letting members of local gig economy site Airtasker use their banking relationship to verify their identities.
Similar to TaskRabbit, Airtasker acts as a digital marketplace where people can advertise basic odd jobs - from putting up shelves to picking up food - for a price. Members then bid to carry out the tasks.
Now, in an effort designed to provide an extra layer of trust, a pilot will see members who bank with CBA able to add a 'CommBank Identified' badge to their Airtasker profile if the two firms have the same name and date of birth on file.
The feature is designed to complement Airtasker's user rating system, providing another way for people to prove their trustworthiness.
Tim Fung, CEO, Airtasker, says: "For Airtasker, this is the first step in a broader project around verifying identity, skills, certifications and achievements. We’re creating a reputation passport, which will help people know exactly who they are dealing with and what they are qualified for."
Pete Steel, executive GM, digital, CommBank, adds: "As our customers continue to use emerging online services, we believe we also have a role to play in enhancing that experience. Identity verification is one area where we can add value."