25 March 2017
Visit EBAday.com

Spanish mobile bank imaginBank rolls out Facebook Messenger chatbot

06 February 2017  |  8020 views  |  0 CAixaVC

ImaginBank, the CaixaBank mobile-only bank, has launched the Spanish banking industry’s first ever chatbot, offering special promotions to users on Facebook Messenger.

The bot offers users an extensive discounts programme on shopping and culture across Spain, including exclusive offers for restaurants, leisure activities, travel, hotels, cultural events, training, fashion, beauty, cinema, music and shows. There are currently more than 100 offers available.

Customers can directly ask the chatbot what offers are available in a given category or near a specific location, via written messages or by voice. The chatbot can also be customised to send daily or weekly notifications to the customer’s mobile device, with new offers sorted into categories.

Launched in January 2016, imaginBank currently serves 90,000 customers.

The bank pioneered the use of bots in the financial sector, employing these tools via Twitter to field simple questions from users, although it says the technological limitations of the platform prevent full conversations being held.

At present the Twitter bot helps clients to locate CaixaBank branches near specific places and offer up-to-date information on the bank’s stock price. There is also a bot to help imaginBank clients locate their nearest ATM.

CaixaBank has also developed a consultancy service in foreign trade, using IBM Watson cognitive technology. The system has been trained to hold conversations with the bank’s specialist managers, and to help them resolve any technical questions that clients might have regarding the enormous body of trade legislature, regulations specific to certain countries, internal rules, and so on.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

CaixaBank first in Spain to introduce Samsung Pay

CaixaBank first in Spain to introduce Samsung Pay

22 January 2016  |  9746 views  |  0 comments | 17 tweets | 15 linkedin
CaixaBank launches mobile-only bank

CaixaBank launches mobile-only bank

14 January 2016  |  11745 views  |  0 comments | 32 tweets | 40 linkedin
CaixaBank adds voice command option to mobile app

CaixaBank adds voice command option to mobile app

27 February 2015  |  7838 views  |  1 comments | 11 tweets | 6 linkedin
CaixaBank to distribute contactless wristbands through branch network

CaixaBank to distribute contactless wristbands through branch network

09 October 2014  |  11729 views  |  0 comments | 11 tweets | 13 linkedin
CaixaBank invests EUR500m in contactless ATMs

CaixaBank invests EUR500m in contactless ATMs

27 August 2014  |  12570 views  |  0 comments | 21 tweets | 10 linkedin
CaixaBank launches Facebook app

CaixaBank launches Facebook app

06 May 2014  |  10805 views  |  4 comments | 18 tweets | 12 linkedin

Related company news

 

Related blogs

Create a blog about this story (membership required)
Visit capgemini.comvisit abe-eba.eu

Top topics

Most viewed Most shared
French retailer Carrefour launches online bank accountFrench retailer Carrefour launches online...
57146 views comments | 15 tweets | 35 linkedin
European Commission opens public consultation on fintechEuropean Commission opens public consultat...
8676 views comments | 42 tweets | 25 linkedin
Can banks really win in the payments business of the future? – new Finextra reportCan banks really win in the payments busin...
8552 views comments | 23 tweets | 37 linkedin
Westpac wants to take over your messaging keyboardWestpac wants to take over your messaging...
7094 views comments | 4 tweets | 10 linkedin
SecureKey taps IBM to put identity on the blockchainSecureKey taps IBM to put identity on the...
6995 views comments | 22 tweets | 15 linkedin

Featured job

Six Figure Base + Commission + Stock Options
London

Find your next job