Nationwide heads to Tumblr to educate millennials on money matters

Nationwide heads to Tumblr to educate millennials on money matters

Following on from the launch of its animated MoneyStuff YouTube channel, Nationwide Building Society is joining forces with Yahoo Storytellers to create a 12-month campaign on microblogging site Tumblr to further educate young people on how to manage their day-to-day finances.

The MoneyStuff Tumblr page will provide a range of content, such as videos, graphics, Q&As and articles, designed to help those aged 13 to 24 take control of their finances.



Alex Bennett, Nationwide’s senior manager - digital marketing, says: “We want to create a highly engaged online community where young people can understand money, as well as learn how to make, manage and save it. Tumblr is, therefore, the perfect channel for us to do this as it allows us to create and supply engaging content that is easily sharable.”

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