Nationwide Building Society is looking to tap into Brits' love of a bargain with a new mobile app offering discounts from local and national retail brands.
The Simply Rewards app, enabled by Visa, features over a hundred offers from national and local brands. Customers can use the app to search for offers based on their location and across a range of categories such as food, entertainment or travel.
The app also displays prioritised offers to individual Nationwide customers based on their shopping spending history, ensuring that the most relevant offers are easily accessible.
According to Nationwide's research, 83% of people say that discounts/vouchers influence where they shop, whilst 78% say having a discount/voucher influences what they buy.
Chris Rhodes, Nationwide Executive Director, Group Retail, said: "Our research shows that vouchers and offers now play an important role in people's spending behaviour, so we have introduced an innovative new way to help our customers find those deals and make their money go further.
"Not only does the app give our customers a wide range of discounts, from everyday favourites to exclusive offers, it also highlights the best offers based on how they are already spending their money."