20 November 2017
visit www.aciworldwide.com

Intelligent Finance plans advertising blitz

29 August 2001  |  2993 views  |  0 Intelligent Finance plans advertising blitz

Intelligent Finance, the online division of the Halifax banking group, is set to launch a multi-million pound television advertising campaign involving the bank's own customers.

The advertisements, which will run from 1 September, feature real-life testimonials by customers speaking openly to camera and explaining, in their own words, how using Intelligent Finance's products made them better off.

Angela McIntosh, marketing director for Intelligent Finance, says: "From the very beginning customers have been placed right at the heart of our proposition and these adverts reinforce that core value by showing the strength of that bond."

The three adverts will be screened on major commercial channels, including ITV and selected satellite channels, for the next four weeks. They will also be supported by a national press campaign, a significant increase in Internet advertising, as well as on branded London taxi cabs.

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Intelligent Finance gets in shape with LivingWell

Intelligent Finance gets in shape with LivingWell

13 August 2001  |  2375 views  |  0 comments

Related company news


Related blogs

Create a blog about this story (membership required)
visit www.vasco.comvisit www.aciworldwide.comvisit https://www.niceactimize.com

Top topics

Most viewed Most shared
Ripple boss predicts central bank adoption of blockchainRipple boss predicts central bank adoption...
17008 views comments | 25 tweets | 28 linkedin
Singapore central bank open sources blockchain prototypesSingapore central bank open sources blockc...
12477 views comments | 15 tweets | 29 linkedin
AmEx partners Ripple and Santander for blockchain-enabled cross-border paymentsAmEx partners Ripple and Santander for blo...
10663 views comments | 15 tweets | 39 linkedin
Digital receipt startup Flux scores game-changing deal with BarclaysDigital receipt startup Flux scores game-c...
10314 views comments | 20 tweets | 36 linkedin
UK cryptocurrency exchange startup launches debit card for spending bitcoinUK cryptocurrency exchange startup launche...
8737 views comments | 26 tweets | 37 linkedin

Featured job

Competitive base, commission, benefits
London, UK

Find your next job