Intelligent Finance gets in shape with LivingWell
13 August 2001 | 2419 views | 0
Intelligent Finance, the online division of the Halifax banking group, has entered a marketing partnership with LivingWell, one of the UK’s largest health club operators.
Under the initiative, Intelligent Finance’s brand and its full range of personal banking products will be introduced to LivingWell’s members across 88 health clubs in the UK and Ireland.
As part of the partnership agreement, details of Intelligent Finance’s integrated banking offer will be included within LivingWell’s membership information packs, two in-house magazines and in special promotional displays throughout the health clubs. Details will also be posted within the MemberZone of LivingWell’s Web site which will carry a hyperlink to Intelligent Finance’s own Web site.