Semble switches off mobile payments

Semble switches off mobile payments

Semble, a mobile payments joint venture launched by some of New Zealand's biggest banks and telcos last year, is shutting down its wallet app and changing business focus.

Telcos Vodafone, 2degrees, Telecom teamed up with bank-owned payments network Paymark on the joint venture nearly four years ago, promising to enable New Zealanders to make secure payments, collect loyalty points and use public transport with their mobile phones.

With ASB and BNZ onboard as banking partners, the service finally went live in March last year, enabling consumers to upload credit and debit cards and contactless transit card Snapper to the mobile wallet app.

In statement, the JV says that with immediate effect users will no longer be able to add new cards to the wallet. Existing cards already loaded will continue to operate until expiry.

It is understood that the service failed to gain traction with users and drive sufficient transaction volumes.

In a statement, Semble says it will continue to operate as a business venture and roll out new services in the future: "Even though we are discontinuing the current payments service now, Semble remains committed to creating other new services and is planning to extend capability to include for a more flexible, modular and future proofed technology platform which offers even more capability than today, enabling companies to digitise a wide range of wallet services for mobile devices."

Comments: (3)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 15 July, 2016, 19:252 likes 2 likes

Not surprising - plastic payment is not broken. In case Semble needs any inspiration on the range of wallet services to digitize so that they truly have mass appeal, it can find it in Accelerating Mobile Wallet Adoption By Fixing What's Broken.

Hitesh Thakkar
Hitesh Thakkar - FIS Payments Software and Services India - India 18 July, 2016, 12:51Be the first to give this comment the thumbs up 0 likes

"In-Sufficient Transaction volumes" needs more details for root cause. There can be many common reasons which can be extracted from more detailsas it can be - lack of no of merchants, customers does not see any incentives, banks and Telco communicated ..and more.

Ofcourse, I agree with @Ketharaman to bring more range in waller services. Thanks for inspiring article with several take aways.

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 18 July, 2016, 16:35Be the first to give this comment the thumbs up 0 likes

TY for your kind words @HiteshThakkar!