Charity rolls out contactless donation boxes
10 May 2016 | 11021 views | 3
Mary's Meals, a Scottish charity that works to feed hungry children around the world, is taking the donation box digital, placing terminals at cafe checkouts where diners can contribute 30 pence to the cause by tapping their contactless cards.
The charity is piloting the new NFC-enabled boxes in cafes across England, hoping that the locations will draw a powerful connection with its cause.
Mary's Meals, which helps feed 1.1 million children in places like Malawi, Liberia, India and Haiti, says that 30 pence is enough to provide the world's poorest kids with five meals.
James Wood from Earnest Labs, which created the boxes, says: "While there has been a 306.8 per cent increase in contactless payments in the UK over the last year, we think it’s about time the world of donations moved on from change in a bucket and being hassled while you do your shopping."
Alan Brown, executive director, Mary’s Meals UK, adds: "This innovation uses some of today’s best technology to allow people with busy lives to make a real difference in the world without having to set aside time to do it.