Brits can donate to the BBC Children in Need charity appeal this year via the Barclays Pingit mobile app.
With the charity's annual telethon taking place this evening, the BBC is hoping to nudge viewers into handing over their money for good causes by adding the Pingit option.
Anyone with the Pingit app can donate by choosing the 'pay a business' option, searching for 'Children in Need' or scanning a QR code, and entering the amount they want to send alongside a message. Pressing the 'send a donation' button ensures the Gift Aid is added.
Brits can also donate to the charity, which helps disadvantaged kids in the UK, online using their credit and debit cards and PayPal as well as via text message.