Jiffy sets up hotlines for charitable donations

Jiffy sets up hotlines for charitable donations

Jiffy, the real-time mobile P2P payment system run by SIA on behalf of 50 Italian banks, has set up a mechanism for making charitable donations through the app.

The Italian Association for Cancer Research (AIRC) is the first non-profit organisation to make this new method available through the mobile phone number 380.8673811 on the occasion of its "Research Days" initiatives. With Jiffy, and the support of 13 of its 50 Italian bank members, AIRC can have the funds donated available immediately with an instant balance statement of the amounts given.

Donors must register the telephone number of the non-profit organisation in the contacts list in their smartphone and, from the app, select it, enter the amount and complete the send command with a click.

SIA says Jiffy will soon be active for other non-profits and can be used whenever the need arises to raise funds quickly, for example in the case of natural disasters or health crises.

The company says the service is compliant with the law concerning charitable donations, which enables donors to benefit from tax credits by supplying receipts for attachment to tax returns.

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune 13 November, 2015, 12:55Be the first to give this comment the thumbs up 0 likes

It was 2001 or 2002. Germany's Bild tabloid was raising EUR 5 donations from its readers for a charity. In what is still the most frictionless method of making donations I've come across, readers interested in donating simply called a telephone number given on the newspaper and disconnected the line after one ring. EUR 5 was credited to the charity and a like amount was added to the reader's mobile phone bill. MNOs facilitated the entire transaction with just one "missed call" as we say in India and without involving banks.

15 years later, for the same use case, we've a bank-centered solution that requires a smartphone, an app, registration (and I'm sure an onboarding process with some friction and abandonment). This is just another illustration of how TELCOs have lost the lead they had in retail payments and why

Banks Have Nothing To Fear From TELCOs.