Halifax makes switching a snap
13 July 2015 | 6774 views | 0
Consumers looking to switch bank accounts to Halifax can now speed up the process by uploading a photo of their debit card from their smartphone or tablet.
Halifax says the 'snap to switch' tool enables customers to submit their existing bank details without having to type the information into a form, which can be more time consuming and awkward. Using a phone or tablet on the mobile optimised site, the tool populates the switch from bank account fields automatically.
Director of innovation and digital development, Marc Lien says an increasing number of customers are completing their account switch using a mobile or tablet.
“Our focus very much remains on continuing to make banking with us quick and simple, including providing easier ways for customers to switch to us," he says. "Exploring technology that will help deliver for our customers and enhance our overall capabilities is a real focus for us at the bank.”
Since the launch of the Current Account Switching Service (CASS) in September 2013, Halifax has been top for switching in three out of four quarters to September 2014, with over 250,000 consumers shifting account into the bank.
Last week, the bank introduced an online eligibility checker tool to further ease the process, enabling consumers to shop around for a new current account without affecting their credit file.