12 December 2017
visit http://response.ncr.com

Mobile becoming consumer's 'channel of convenience' - Halifax

08 May 2015  |  8227 views  |  2 Fingers on smartphone keypad

The UK's Halifax Bank is reporting "monumental growth" in mobile banking, registering a 100% increase in the number of logins via mobile in March 2015, as handheld devices far outstrip the desktop as the online channel of choice and convenience for consumers.

In March 2015, Halifax customers logged on to their bank account almost 40 million times using their mobile phone, compared to around 20 million in the same month in 2014.

The bank says that almost two thirds (64.6%) of all online banking logons are now being carried out via a mobile phone, compared to 26.4% for a desktop and nine percent for a tablet. Additionally, a fifth (21%) of active online banking customers have solely used their mobile for all their banking needs in the past three months.

Halifax says that the impact of mobile banking can most acutely be seen in the change in behaviour of when people access their accounts. Not only are customers accessing their accounts more frequently, but there has also been a shift in digital banking habits as people log in earlier in the morning on their daily commute.

Anita Hockin, head of digital for Halifax, says: “Since launching our new mobile app last summer we have seen huge growth in the number of customers logging on via a mobile, so much so it is now clearly the most popular choice for active digital users, and shows a shift in the way people are choosing to do their banking."

She cautions however that customers still remain wedded to a bricks and mortar presence on the high street: “Whilst digital is becoming ever more popular, we have found that most of our customers use all of our channels, be it in branch, over the phone or as this latest data demonstrates on their mobile. It is therefore important that we continue to listen to our customers and innovate, to ensure they are able to access their bank in the way that suits them best.”

Comments: (2)

Anjul Sharma
Anjul Sharma - FRESHMINDS - LONDON | 08 May, 2015, 12:32

This feels quite revolutionary doesn't it? I wonder how this compares to the mobile banking stats for other providers? Plus how does it impact on brand warmth towards Halifax?

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 12 May, 2015, 12:21

If only my banks didn't insist on a cumbersome login procedure for balance, last 5 transactions and other pure-inquiry related functionality, I'd be one more customer that prefers mobile banking to online or branch banking. Unfortunately, they do, and I don't.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Card is king as cash usage continues to fall - Halifax

Card is king as cash usage continues to fall - Halifax

13 April 2015  |  13816 views  |  0 comments | 22 tweets | 14 linkedin
Halifax trials heartbeat authentication technology

Halifax trials heartbeat authentication technology

13 March 2015  |  18064 views  |  5 comments | 29 tweets | 18 linkedin
Halifax launches augmented reality 'Home Finder' mobile app

Halifax launches augmented reality 'Home Finder' mobile app

08 May 2012  |  8889 views  |  0 comments

Related company news

 
visit www.solutions.lexisnexis.comvisit www.atos.netvisit www.aciworldwide.com

Who is commenting?

Top topics

Most viewed Most shared
Saxo Bank's 'Outrageous Prediction': Bitcoin to peak at $60k next year before spectacular crashSaxo Bank's 'Outrageous Prediction': Bitco...
11784 views comments | 7 tweets | 7 linkedin
Deutsche Bank paper hails 'huge' blockchain potentialDeutsche Bank paper hails 'huge' blockchai...
8707 views comments | 15 tweets | 21 linkedin
Santander UK poaches Barclays innovation chief Michael HarteSantander UK poaches Barclays innovation c...
7075 views comments | 8 tweets | 17 linkedin
Alior Bank to use Open API platform and accelerator to create fintech marketplaceAlior Bank to use Open API platform and ac...
6816 views comments | 20 tweets | 11 linkedin
PSD2: Laying the regulatory foundation for a new age in paymentsPSD2: Laying the regulatory foundation for...
6747 views comments | 17 tweets | 35 linkedin

Featured job

Competitive package
New York City, NY - USA

Find your next job