19 October 2017
visit www.avoka.com

Barclays drops IndigoSquare online shopping brand

07 August 2001  |  3145 views  |  0 Barclays drops IndigoSquare online shopping brand

Barclays Bank has abandoned its IndigoSquare online shopping brand in favour of "Shop Smart from Barclaycard". The re-branding exercise follows the UK bank's purchase of online shopping comparison Web site Shop Smart in May in a deal worth £1 million.

The new look follows a three-month integration process designed to offer price comparisons, availability and delivery cost of many items, as well as product and 'best deal' reports for online shopping.

The decision to retain the ShopSmart brand name was straightforward, says the bank. The site has more than 500,000 visitors each month and has 60% brand awareness. In focus groups, customers responded positively to the association with Barclaycard for added security and assurance in online shopping, says the bank.

Shoppers visiting IndigoSquare will automatically be re-routed to ShopSmart.

ShopSmart’s Chief Executive Mark Shea says: "The team at ShopSmart has spent the last 10 weeks analysing the effectiveness of the marketing activity of both sites to ensure immediate cost effective customer acquisition and retention. Apart from taking advantage of marketing agreements within the Barclays group, we will also fully exploit our partnership with AOL and Walmart-Asda."

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

Surfers favour fun and finances says Barclays Index

Surfers favour fun and finances says Barclays Index

28 June 2001  |  2312 views  |  0 comments
Barclays Asset Finance implements Chordiant platform

Barclays Asset Finance implements Chordiant platform

27 June 2001  |  4238 views  |  0 comments
Barclays sets out wealth management stall

Barclays sets out wealth management stall

25 June 2001  |  3240 views  |  0 comments
BT Ignite wins Barclays' PKI contract

BT Ignite wins Barclays' PKI contract

20 June 2001  |  4155 views  |  0 comments
Barclays rolls out multi-channel SME service

Barclays rolls out multi-channel SME service

12 June 2001  |  3601 views  |  0 comments

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.innotribe.comvisit www.capgemini.com

Top topics

Most viewed Most shared
Ripple looks to drive bank adoption with $300m XRP rebate programmeRipple looks to drive bank adoption with $...
15667 views comments | 12 tweets | 4 linkedin
Swift positive on blockchain, but big challenges remainSwift positive on blockchain, but big chal...
8830 views comments | 16 tweets | 22 linkedin
satelliteGates Foundation backs Ripple collaboratio...
7930 views comments | 13 tweets | 10 linkedin
IBM uses blockchain to improve cross-border payments processingIBM uses blockchain to improve cross-borde...
7062 views comments | 9 tweets | 17 linkedin
Santander InnoVentures leads $6m funding round for Mexico's ePesosSantander InnoVentures leads $6m funding r...
6192 views comments | 6 tweets | 3 linkedin

Featured job

Find your next job