PayPal extends One Touch payments to the web

PayPal extends One Touch payments to the web

PayPal is extending its One Touch payments system beyond mobile to the web, in a move the firm says will help merchants reduce abandoned shopping cart rates.

Last year PayPal put technology it acquired after buying Braintree to use by building a system which lets mobile shoppers make in-app purchases with a single touch.

The firm says that by enabling customers to pay without entering any payment information, One Touch boosted sales, average order values and adoption for many merchants.

The system is now being introduced for mobile and web browsers, meaning retailers can let customers make payments without user IDs and passwords.

PayPal merchants will have One Touch enabled automatically, without any integration, as the system is gradually rolled out around the world over the next few months, beginning with the US.

Comments: (2)

A Finextra member
A Finextra member 28 April, 2015, 16:421 like 1 like

If one touch means a true one touch system, will it lead to a high number of accidental purchases, I like the idea of one touch but fear it could lead to lower customer satisfaction levels if there are no safeguards. 

John Candido
John Candido - Black Cabs - Melbourne 29 April, 2015, 04:43Be the first to give this comment the thumbs up 0 likes

I Couldn't agree more with the above opinion of this anonymous Finextra member.