Braintree is rolling out its One Touch mobile payments platform with PayPal to international markets.
Already available in the US since September, One Touch enables people to pay across their favorite apps in a single touch across platforms, eliminating the need for usernames and passwords.
Braintree is now rolling out the platform to Australia, Canada, France, Germany, Italy, the Netherlands, Spain, Sweden and the UK, with plans to eventually extend it to 40 countries across the globe. The company says international transactions currently account for more than a third of its authorised payment volume
In the US, Jane.com, ParkWhiz, StubHub, Type Tees by Threadless and YPlan, have enabled One Touch, as well Fashionis in Italy. Others like Cabonline in Sweden, JustPark in the UK and Polagram in France are planning to integrate in the coming weeks, says the company.
Braintree says US apps embracing the platform have reported a decrease in shopping cart abandonment and an increase in revenues, citing the experience of YPlan, which reported a double digit increase in conversions since having enabled One Touch, and StubHub, which saw a 50 percent increase in sales and transactions going through PayPal with One Touch.
To enable One Touch, merchants need to integrate with Braintree’s v.zero SDK. The ten-minute process gives merchants access to One Touch, PayPal, Venmo, Apple Pay and soon bitcoin.