Barclays 'Blue Rewards' push more customers to online and mobile

Barclays 'Blue Rewards' push more customers to online and mobile

Barclays Bank has launched a digital 'Rewards Wallet' that will pay customers cash to recognise and reward their relationship with the bank.

For a fee of £3 per month, clients who sign up to the 'Blue Rewards' programme will receive fixed cash rewards, regardless of how big their credit balance or monthly income is.

Customers collect their cash from a separate digital Rewards Wallet, linked to the current account of their choice and accessed through the bank's website or mobile app. The bank has primed it's national team of Digital Eagles to help customers who are unfamiliar with its online channels to sign up.

Catherine McGrath, managing director, personal banking, Barclays says: "The more you bank with us, the more cash you get to use as you choose. With rewards on savings and other Barclays products launching soon, customers can be confident we’ll continue to give their monthly earnings a welcome boost.”

The new offering is available to current account holders who deposit at least £800 credit each month, have two direct debits set up, are signed up to Online Banking or the Barclays Mobile Banking app and pay a £3 monthly fee.

All customers who sign up to the programme receive a £7 monthly cash reward paid into their digital Rewards Wallet, equating to a net cash gain of £4 per month.

The programme is also available across select Barclays' mortgage and insurance packages.

Comments: (1)

A Finextra member
A Finextra member 15 April, 2015, 10:37Be the first to give this comment the thumbs up 0 likes

Nothing like keeping it simple then! Spend £36 pa. in the hope of making a £48 quid profit - but tied to a load of conditions! Wouldn't it be easier to simply switch banks to one that's offering a £100 cash back?