ANZ has completed the acquisition of Shout for Good, a company which has developed a digital fundraising platform that enables individuals to donate money to over 150 charities.
The Shout for Good platform, available via desktop, mobile and tablet, enables users to select from a list of charitable causes to make a straightforward in-app donation. It als incorporates a peer-to-peer feature for fundraising activities by family and friends, the ability to make micro-donation at the checkout, and a simple SMS faility which allows people to donate to any charity simply by texting a mobile number.
ANZ CEO Global Wealth Joyce Phillips says: “We wanted to provide a way for our customers to give to charity that’s easy, relevant, simple and transparent. Shout makes donating relevant for everyone by relating donation amounts to everyday purchases such as 'shouting' a friend a coffee - which has proven to be successful because it’s so simple."
ANZ customers will be able to access the Shout platform in coming months via the Grow by ANZ app and anz.com.
The CEO of Shout, Jane Martino and Shout’s chief technology officer, Charlie Carpinteri will join ANZ to help further develop the platform and "other opportunities within ANZ", says Phillips.
The acquisition was completed on Friday 10 April, with the purchase price undisclosed.