The Paris-based Curie Institute is enlisting the power of contactless payments, letting people tap their card or phone to donate to its Daffodil for Curie cancer research campaign.
Global payments provider Ingenico launched a payments acceptance pilot specifically designed for the Curie campaign to allow people to make a donation to the charity by tapping advertising screens with their contactless cards or NFC-enabled mobile phones.
Michel Léger, EVP, innovation, Ingenico Group, explains: "With this initiative undertaken alongside Media Transports, we have transformed screens into fundraising instruments for the benefit of a great cause. This solution represents a technological achievement and is a world first. It triggers new behaviours and represents a major milestone in the history of the integration of payment acceptance into new connected devices."
The Curie Institute is following in the footsteps of Cancer Research UK, which recently installed contactless payments technology in shop windows for a two week period around World Cancer Day on 4 February. The British Legion has also embraced digital payments by rolling out NFC enabled collection tins across Birmingham in 2013.