Square is to shut down its food ordering app after an underwhelming response from the consumer marketplace.
The San Francisco-based company has been attempting to diversify its business away from a reliance on small merchants and into the consumer payments space.
Launched in May last year, Square Order displayed the menu from participating restaurants for user to choose their take-out before paying with Square and picking it up at the location.
Despite running trials of the service with a number of food outlets on its own turf, the commercial application never expanded beyond Blue Bottle locations in New York and San Francisco.
Three months after launch, Square signaled an alternative approach with the $90 million acquisition of San Francisco-based food delivery service Caviar.
In a statement on the shuttering of Square order released to the San Francisco Chronicle, the company says: "We are focusing our efforts on other tools and marketing services that help sellers grow their business, like online ordering, gift cards, or delivery with Caviar."
Square Order will officially shut up shop on 20 March.