Google rolls out auto insurance comparison site in US

Google rolls out auto insurance comparison site in US

Google is rolling out a car insurance comparison site in California, with more states to follow.

Google Compare for car insurance features policies from 14 insurers, enabling users to search for and buy top-ranked contracts online or over the phone.

As the aggregation site is rolled out to more states it is expected to attract a larger pool of quotes and add new features such as ratings and reviews, as well as local agent support for providers with agent networks. Participation is based on a flexible cost-per-acquisition (CPA) model, says the company, insisting that payment isn’t a factor in ranking or eligibility.

The search engine giant already offers a similar service in the UK, and it is expected that the US offering will be expanded gradually to incorporate information on credit cards, savings accounts and other financial products.

Comments: (1)

Guillaume Bruyas
Guillaume Bruyas - Tata Consultancy Services - Paris 06 March, 2015, 10:11Be the first to give this comment the thumbs up 0 likes

Waze giving details on the "way" you drive and Comparator enabling favorable presentation of certain offerings - eg google addswork - Google will soon be the largest on-line Insurance Broker for cars. 

You can seel others' stocks !