ANZ serves up an ace with social media tennis rally

ANZ serves up an ace with social media tennis rally

ANZ is aiming to create the world’s largest tennis rally on social media, with a $100,000 dollar pot to be shared by community campaigns in return for a photo or video of customers hitting a tennis ball.

The campaign, which will run for the duration of the Australian tennis open championship and is supported by world number one Novak Djokovic, invites people to share a photo or video of themselves on social media, hitting a tennis ball, using the #rallyforgood hastag, and then tagging a friend and inviting them to continue the rally.

ANZ says it will donate AU$2 for every ‘shot’ someone shares on their public social media profile, up to AU$100,000.

Joyce Phillips, ANZ group managing director, marketing and innovation and CEO Global Wealth said: “We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media.”

Philips joined Djokovic and and ANZ CEO Australia Philip Chronican (@PhilipChronican) to kick off the rally, sharing videos and photos from their twitter profiles.

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