ANZ is aiming to create the world’s largest tennis rally on social media, with a $100,000 dollar pot to be shared by community campaigns in return for a photo or video of customers hitting a tennis ball.
The campaign, which will run for the duration of the Australian tennis open championship and is supported by world number one Novak Djokovic, invites people to share a photo or video of themselves on social media, hitting a tennis ball, using the #rallyforgood hastag, and then tagging a friend and inviting them to continue the rally.
ANZ says it will donate AU$2 for every ‘shot’ someone shares on their public social media profile, up to AU$100,000.
Joyce Phillips, ANZ group managing director, marketing and innovation and CEO Global Wealth said: “We’re proud to be launching this new social media campaign which is about raising money for a good cause, but also encouraging people to get involved in sport of tennis through having a rally on social media.”
Philips joined Djokovic and and ANZ CEO Australia Philip Chronican (@PhilipChronican) to kick off the rally, sharing videos and photos from their twitter profiles.