ANZ has appointed a former publishing executive to a newly-created position to lead the bank's social and digital media strategy.
As group head of strategic content and digital media, Amanda Gome will lead the bank's efforts to deepen relationships with customers and other stakeholders through the use of social channels.
Gome was previously publisher of Fairfax business magazines including BRW and Smart Investor which she moved to digital platforms.
Paul Edwards, group general manager in charge of corporate communication, says of the appointment: "Like Andrew Cornell who joined us from the Australian Financial Review last year as managing editor of our planned corporate newsroom, Amanda brings new skills to ANZ to help unlock the potential of digital and social media."
In addition to her focus on external audiences, Gome will also have responsibility for ANZ's internal digital media assets including the corporate intranet and the introduction of social collaboration tools, and for the internal culture to support the group's social and digital media agenda.
Gome says: "Companies now have the ability to create and distribute high quality news, research and insights that connect with key stakeholder and market segments in powerful new ways. It is exciting to join ANZ as it embarks on such a transformational journey."