Google is pulling out of the in-app purchasing game by retiring its Google Wallet service for digital goods.
In a statement, the company says the "the industry has matured a lot" since the launch off the service in 2012, with a number of "alternative payment solutions to choose from".
The search giant says it will continue to support transactions on the Google app store for mobile purchases, but will be shutting down the API for all other purchases and recurring payments on 2 March, 2015.
"Google Wallet buyers will not be proactively notified," says the company in a statement. "Keep in mind that if you do not remove your integration before March 2, 2015, your buyers will get 404 errors upon checking out with Google Wallet for digital goods API. To preserve your user experience, we highly recommend removing your integration and migrating to another payment processing solution as soon as possible."