While geeks worldwide salivate over the upcoming public launch of Google Glass, the vast majority of regular Joes say they would be too embarrassed to don the hi-tech googles in public.
Set for launch in April, Google's smart glasses have grabbed the attention of gadget-lovers and pioneering banks worldwide. However, a survey of 1132 people by UK discounting site lovemyvouchers, has uncovered a number of potential stumbling blocks to mass-market adoption of the technology.
Chief among the concerns is the embarrassment factor, with only one-in-three agreeing that they would feel comfortable wearing the space-age specs in public. A further 64% fear that their privacy would be violated when talking to another person who was scanning their glass apps, with only 11% unperturbed by privacy issues.
Wearable technology is likely to hit the market in a big way this year, with less obtrusive smart watches currently leading the charge at the hi-tech CES show in Las Vegas.
Google Glass is tipped to retail with a $600 price tag attached, which may prove an even bigger turn-off for already tech-laden Brits.