18 August 2017
visit www.avoka.com

Emirates NBD lets customers shake their mobile to save

08 January 2014  |  7159 views  |  1 Mobile banking on smartphone

Emirates NBD has added a 'shake n save' feature to its mobile banking app, letting customers move money to their savings accounts with a wiggle of their handsets.

Subscribers to the app can select a range from between AED 50 and AED 2000 which can be moved from their debit account to a savings place with just a shake of their mobile phone.

With each shake a random amount is displayed on the screen, and the customer can continue until they are happy with the sum that has been transferred. The money is moved immediately and the balance updated instantly.



Users can choose to have the feature enabled at all times or only when they are logged into the mobile banking app. The savings account offers interest rates of up to two per cent.

Suvo Sarkar, GM, retail banking, Emirates NBD, says: "Shake n' Save is a significant initiative in Emirates NBD's on-going strategy to encourage customer migration to digital banking through greater use of mobile and online banking channels."

Comments: (1)

Ketharaman Swaminathan
Ketharaman Swaminathan - GTM360 Marketing Solutions - Pune | 10 January, 2014, 10:42

Dropping a coin into a piggy bank conveys saving money. While local culture might rule out such an obvious gesture, I'm not sure how many customers will find the shake of a handset to be more intuitive than just tapping the SAVE button on the screen. On another note, with Apple doing away with skeumorphism altogether in the latest version of iOS, if "'Shake N Save' is a "significant initiative in Emirates NBD's on-going strategy to encourage customer migration to digital banking", I'm curious to know what some of the bank's less significant initiatives in this strategy are.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now
visit www.dorsum.euvisit www.niceactimize.comvisit www.worldpaymentsreport.com

Who is commenting?

Top topics

Most viewed Most shared
China preps central clearing house for mobile payments providersChina preps central clearing house for mob...
10252 views comments | 8 tweets | 16 linkedin
Monzo appoints Curve co-founder Foster-Carter COOMonzo appoints Curve co-founder Foster-Car...
8476 views comments | 1 tweets | 3 linkedin
hands typing furiouslyCompliance: Overcome the data deficit
7904 views 0 | 1 tweets | 9 linkedin
Uneasy sits the crown as cash use continues declineUneasy sits the crown as cash use continue...
7856 views comments | 3 tweets | 7 linkedin

Featured job

Find your next job