24 August 2017
Visit http://response.ncr.com

ASB celebrates 100,000 Facebook 'Likes'

13 December 2013  |  3147 views  |  0 asb hq

ASB is celebrating becoming the first bank in New Zealand to reach 100,000 Facebook 'Likes' with a special donation to the Starship Foundation as determined by its Facebook community.

Simone McCallum, ASB's corporate social & community strategist, says: "This is more than the total number of Facebook 'Likes' of the four other major New Zealand banks combined and is a milestone we wanted to celebrate with our Facebook community."

The bank has posted a celebration page to record the milestone and promised to match the number of likes placed on the page with a $1 donation to local charity Starship. So far the page has atrracted 28,450 likes.

ASB has adopted a gung-ho approach to social media and has delivered innovations on these platforms such as the 'Like Loan' mortgage rate ticker, Facebook Virtual Branch and the Google Street View tour inside ASB's North Wharf headquarters. ASB is also the only bank in New Zealand to have a corporate blog and offer Facebook payments over mobile devices.
KeywordsSOCIAL MEDIA

Comments: (0)

Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

ASB CEO warns on the competitive threat from Google, Amazon, and Apple

ASB CEO warns on the competitive threat from Google, Amazon, and Apple

21 November 2013  |  9600 views  |  4 comments | 16 tweets | 10 linkedin
ASB taps Google Street View for virtual office tours

ASB taps Google Street View for virtual office tours

25 October 2013  |  4171 views  |  0 comments | 2 tweets
ASB Bank pilots customer video conferencing facility for PC and mobile

ASB Bank pilots customer video conferencing facility for PC and mobile

05 September 2012  |  6336 views  |  1 comments | 1 tweets
ASB adds Facebook payments to mobile app

ASB adds Facebook payments to mobile app

20 June 2012  |  7785 views  |  0 comments
ASB Bank taps Google+ Hangouts to chat with mobile pilot participants

ASB Bank taps Google+ Hangouts to chat with mobile pilot participants

10 November 2011  |  6566 views  |  0 comments
ASB Bank launches 'virtual branch' on facebook

ASB Bank launches 'virtual branch' on facebook

13 September 2010  |  12340 views  |  0 comments | 1 tweets

Related company news

 

Related blogs

Create a blog about this story (membership required)
visit www.dorsum.euvisit www.worldpaymentsreport.comvisit www.vasco.com

Top topics

Most viewed Most shared
Rabobank constructs physical model to understand IT architectureRabobank constructs physical model to unde...
20788 views comments | 43 tweets | 86 linkedin
Barclays pairs banking data with third party apps for SmartBusiness DashboardBarclays pairs banking data with third par...
12017 views comments | 22 tweets | 35 linkedin
Australia regulates digital currenciesAustralia regulates digital currencies
11326 views comments | 21 tweets | 35 linkedin
RBS to bring Silicon Valley to EdinburghRBS to bring Silicon Valley to Edinburgh
11158 views comments | 10 tweets | 8 linkedin
hands typing furiouslyWhy Is Risk Analytics Important?
10849 views 0 | 7 tweets | 1 linkedin

Featured job

Competitive base and bonus, plus benefits
London, UK

Find your next job