US financial services giant Fidelity Investments has unveiled an online educational investing game called 'Beat the Benchmark'.
Developed by the firm's R&D arm, Fidelity Labs, the game challenges novice investors to allocate assets in ways that will outperform a randomly chosen benchmark.
As players advance, each new stage introduces tools that will help them succeed, helping them to learn about things such as mutual funds, sectors, and diversification based on lifetime goals.
Fidelity says that it has been working with consumers to develop the game and that it is still only a pilot which will be tweaked based on user feedback.
Sean Belka, director, Fidelity Center for Applied Technology, says: "By developing a game based primarily on feedback from novice investors, our goal is to co-develop the future of online investing education."