Wired tablet edition showcases in-app payments from MasterCard

The November tablet edition of Wired is to feature new technology from MasterCard which enables readers to purchase items direct from advertising and editorial pages without leaving the app.

  2 Be the first to comment

Wired tablet edition showcases in-app payments from MasterCard

Editorial

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

ShopThis! with MasterPass is one of several products currently being incubated within MasterCard Labs, MasterCard's innovation and R&D division.



Readers browsing through Wired's tablet edition on the iPad can select products available for purchase via ShopThis! enabled pages which are fulfilled from Rakuten.com Shopping, the first official retail partner. From there, items are placed into a single shopping cart for checkout.

Howard Mittman, VP and publisher of Wired, says: "Our goal is to deliver the ability to purchase from Wired seamlessly, and this relationship represents a crucial first step in converting our content to commerce."

Sponsored [New Report] Modern Payments Excellence: Exploring Diversification of Channels, Orchestration, and Regulation

Comments: (0)

[New Report] The Future of Payments in Major Global Markets: A Mid-Decade ReviewFinextra Promoted[New Report] The Future of Payments in Major Global Markets: A Mid-Decade Review[New Report] The Future of Payments in Major Global Markets: A Mid-Decade Review