Bank of America and AOL Time Warner have announced a reciprocal, multi-platform advertising alliance which will see the media company promoted across BofA's online banking channels, ATMs, and account statements.
The alliance includes a variety of programming for Bank of America, such as sponsorships on selected Turner television properties and promotion within Time magazines and AOL Time Warner online assets. Bank of America will also gain from exclusive sponsorship deals with CNN and CNNfn (relaunching as CNN Money later this year).
In return, AOL Time Warner will advertise across several Bank of America channels, including Web-enabled ATMs, telephone banking and banking centres across the nation.
Barbara Desoer, Bank of America consumer products executive, comments: "This agreement marks the first time another company has launched advertising of this scale on Bank of America channels."