Fintech innovation VCs Anthemis Group and Life.Sreda team up

Fintech innovation VCs Anthemis Group and Life.Sreda team up

Anthemis Group has struck a deal with Russian venture capital fund Life.Sreda which will see the pair co-invest in tech-based disruptive financial services start-ups.

Anthemis Group claims to be different from traditional VCs, calling itself a "digitally native company focused on re-inventing financial services for the Information Age".

The group - incorporated in 2010 by industry heavyweights Sean Park, Udayan Goyal and Nadeem Shaikh - has invested in some high profile fintech start-ups, including Betterment, Simple, Moven and Fidor Bank.

Life.Sreda also has stakes in several up and coming financial services players, recently adding Moven to a collection including Instabank, Life.Pay and MyApps.

In addition, the fund promises start-ups a useful foothold in the Russian market through its parent, Life Financial Group, which has 8 commercial banks and more than 700 branches in its portfolio.

The partners say that they will now co-invest in promising financial services start-ups and share expertise and resources to provide mentoring and guidance for their existing portfolio to grow and scale.

At the same time, the two companies will also be collaborating on "technological innovation projects to help incumbents adapt their businesses to the digital age".

"We are pleased to partner with Life.Sreda in catalysing innovation in finance, while at the same time helping the traditional financial structures thrive in the digital age," says Shaikh.

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