Barclaycard US is offering Americans the chance to win up to $25,000 through a Facebook-based sweepstake competition, entitled '#LiketoLove'.
The competition - open to all US residents, whether they are customers or not - will run until 8 September and offers entrants the opportunity to win 'customised' daily prizes worth up to $100, weekly prizes worth up to $1000 and one grand prize worth up to $25,000. The fine print states that 'prizes will vary, and are based upon what winners #liketolove.'
To take part, entrants must 'like' the Barclaycard US Facebook page, submit a photo of things they love and include a 'Like to Love' logo within the picture. The photo must also include a caption of what it is they have chosen.
"We realise that there's a story behind every purchase made, journey started and goal fulfilled. That's why Barclaycard wants to give consumers, whether a cardmember or not, a platform to share what they really care about," says David Goodman, digital managing director, Barclaycard US.
Barclaycard UK has already used the power of social media competitions with a Twitter prize draw in June. Entrants had the opportunity to win a £1000 holiday voucher by re-tweeting a Barclaycard URL with the hashtag '#PassTheLolly'.