First Data introduces mobile vouchers

First Data introduces mobile vouchers

First Data has introduced a mobile voucher system that enables merchants to deliver and process loyalty discounts to customers through e-mail and handsets.

The coupons, dubbed mVouchers, can be delivered by retailers through banner ads, short codes, loyalty programs or as special promotions. In addition, the system provides merchants with an optional registration process to allow customers to opt-in to receive offers through e-mail or SMS.

To cash in vouchers, recipients visit the store where the cashier enters the 16-digit code or scans the barcode at the terminal. The coupons are also designed to support NFC-based redemption between a mobile device and the merchant point-of-sale.

The system includes an optional registration feature on a mobile web or App Gift Card Portal for the consumer to manage their saved offer and accept more incentives from the merchant. Included is the ability to reload funds, check balance and transaction information, locate the nearest physical store location and purchase additional mVouchers to send to others.

Major merchants are already signed up and using the system, says First Data.

Dom Morea, division manager, advanced solutions and innovation, First Data, says: "Innovations in mobile services and applications have catalysed the consumer adoption of sending real-life gifts and buying daily deals in real time from a mobile device. As people continue to embrace this mobile lifestyle, First Data mVoucher will enable merchants to instantly deliver targeted offers to their most loyal customers even while they are in the middle of shopping as well as drive more foot traffic through their doors."

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