Mint creates user community forum with Get Satisfaction
22 February 2010 | 4498 views | 0
Online money management outfit Mint is using technology from San Francisco-based Get Satisfaction to provide a neutral space where users can post questions, share ideas and connect with other users and Mint staffers.
The Get Satisfaction customer relationship management app applies the principles of crowd-sourcing and community engagement to the online support experience.
An open API embedded within the Mint product enables customers to avoid one-on-one e-mail support and get help in a friendly online forum, both from employees and from other users - all without leaving their account.
With the Mint.com user base approaching two million people, Aaron Forth, product director of Intuit's personal finance group says it's crucial to establish a seamless platform for dialogue.
As well as providing customer support functions, the new platform is also expected to generate a valuable stream of user-led feedback
"We've already received more than 50,000 suggestions from users since launching Mint.com. That's a staggering amount of community participation," says Forth. "We expect Get Satisfaction to help our community become even more engaged. It's built specifically to encourage the kind of participation we want as we grow."