Visa contactless dumped by US retail giant Best Buy

Visa contactless dumped by US retail giant Best Buy

US merchant Best Buy has stopped accepting Visa payWave contactless payments at its 1000 stores in protest at the card giant's fee structure, according to retail technology blog StorefrontBacktalk.

Best Buy introduced Visa contactless payments in August 2007 and the technology was rolled out across its entire store network by the following year.

However, last July Best Buy expressed its unhappiness with Visa's policy of forcing merchants to accept signature authorisation for contactless payments rather than the cheaper PIN system.

According to the New York Times, stores are charged more than twice as much for the processing of signature-based transactions as for PIN payments.

StorefrontBacktalk cites a Best Buy statement from July warning "we are evaluating the continued acceptance of Visa-issued contactless payment cards in our stores in light of recent price increases".

By November the firm had stopped accepting Visa contactless debit transactions in all its stores. A Best Buy executive told the blog the decision was based on the costs associated contactless transactions being processed as signature debits.

Best Buy is still accepting Visa magstripe cards and contactless payment offerings from other card companies.

Best Buy Kicks Visa Contactless Out Of The Building - StorefrontBacktalk

Comments: (1)

A Finextra member
A Finextra member 08 January, 2010, 01:07Be the first to give this comment the thumbs up 0 likes

A case of Visa Pay Wave bye bye then?