ING pilots mobile phone app for card personalisation

ING pilots mobile phone app for card personalisation

Dutch bank ING has trialled technology from US vendor Serverside that enables people to see what a customised card would look like on their mobile phones.

The bank used the app for a competition encouraging customers to put their holiday photos onto debit cards, with the chance to win EUR1000 in traveller's cheques.

The tool, used with a Nokia phone for the trial, enabled prospective cardholders to view how their card design would appear. Serverside says the application is ideal for generating ID cards in-branch and outdoor marketing events.

The firm also says it can help banks sign up customers in countries without broadband infrastructure but good mobile coverage.

Adam Elgar, president, Serverside, says: "Adding a mobile app to our card design and marketing platform extends the ways issuers can use our technology enormously. The mobile marketing space is a massive growth sector and one that Serverside simply had to move into. Now, with a card designer that fits into your back pocket, issuers can market card customisation anytime and anywhere."

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