18 February 2018
visit www.nextgenbanking.co.uk/

Deutsche Bank unveils giant NY carbon clock

19 June 2009  |  9242 views  |  1 Deutsche Bank logo

A 70 foot tall billboard in downtown New York that tracks greenhouse gases in the atmosphere has been unveiled by Deutsche Bank's asset management unit.

The huge carbon counter, outside Madison Square Garden and Penn Station, displays a number based on measurements developed by scientists at the Massachusetts Institute of Technology (MIT).

The global measurements include all 24 long-lived greenhouse gases covered under the Kyoto and Montreal protocols, excluding ozone and aerosols.

The counter showed 3.64 trillion metric tons of log-lived greenhouse gases when it was turned on yesterday. The bank says the figure is increasing by around two billion metric tons per month.



The actual counter sign is carbon neutral, using low-risk carbon credits to offset its energy use while the digital numbers are generated by 40,960 LEDs.

The bank has also launched a Web site, Know The Number, a widget displaying the carbon figure that can be downloaded to desktops, and a Twitter feed.

Ronald Prinn, professor of atmospheric science, MIT, says: "This number can help convey how fast these greenhouse gases are increasing, and the progress, or lack thereof, in slowing the rate of increase."

Kevin Parker, global head of DeAM, adds: "It will be a huge task to bring global emissions under control and my hope is that putting this data in the public view will spur both governments and markets to move us more quickly to a low-carbon economy."

The new counter is just around the corner from another billboard displaying a scary number, the national debt clock, which currently stands at $11.4 trillion.

Comments: (1)

Paul Penrose
Paul Penrose - Finextra - London | 19 June, 2009, 10:38

Not sure about the impact on the brand: 'Deutsche Bank launches giant Doomsday Clock'

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Finextra news in your inbox

For Finextra's free daily newsletter, breaking news flashes and weekly jobs board: sign up now

Related stories

EBAday 2009 goes green in Vienna

EBAday 2009 goes green in Vienna

05 June 2009  |  7074 views  |  0 comments
UniCredit teams with WWF on environmental programme

UniCredit teams with WWF on environmental programme

07 May 2009  |  4985 views  |  0 comments
Citi gets top marks for green data centre

Citi gets top marks for green data centre

23 April 2009  |  11145 views  |  0 comments
BNY Mellon switches on solar power system at Massachusetts office

BNY Mellon switches on solar power system at Massachusetts office

23 April 2009  |  8730 views  |  0 comments
SocGen launches green IT programme

SocGen launches green IT programme

06 April 2009  |  6556 views  |  0 comments
Deutsche Bank to transform Frankfurt office blocks into 'green' towers

Deutsche Bank to transform Frankfurt office blocks into 'green' towers

12 February 2009  |  9434 views  |  0 comments
Citi opens 'green' data centre

Citi opens 'green' data centre

14 November 2008  |  9753 views  |  0 comments
Visa launches carbon-offset credit card in Europe

Visa launches carbon-offset credit card in Europe

26 September 2008  |  10022 views  |  0 comments
HSBC Canary Wharf HQ goes solar

HSBC Canary Wharf HQ goes solar

05 June 2008  |  7801 views  |  0 comments
Deutsche Bank acquires hedge fund administrator HedgeWorks

Deutsche Bank acquires hedge fund administrator HedgeWorks

01 February 2008  |  4855 views  |  0 comments
HSBC and Barclaycard talk up 'green' initiatives

HSBC and Barclaycard talk up 'green' initiatives

02 July 2007  |  13277 views  |  0 comments

Related company news

 
visit www.swift.com/your-needs/instant-paymentsvisit http://info.nice.comVisit https://www.capgemini.com

Who is commenting?

Top topics

Most viewed Most shared
Saudi central bank provides sandbox for banks to try out Ripple techSaudi central bank provides sandbox for ba...
10462 views comments | 16 tweets | 11 linkedin
Aussie real-time payments platform goes liveAussie real-time payments platform goes li...
8247 views comments | 15 tweets | 41 linkedin
ECB launches staunch defence of cashECB launches staunch defence of cash
7733 views 10 comments | 21 tweets | 26 linkedin
hands typing furiouslyHow can Blockchain Help with AML KYC
7611 views 3 | 9 tweets | 4 linkedin

Featured job

Competitive base + commission + benefits
London, UK

Find your next job