Akbank rolls out Chordiant CRM system with Patni

Mumbai-based Patni Computer Systems has won a 16-month systems integration contract with Turkey's Akbank to implement a new customer relationship management system from Chordiant Software.

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Akbank rolls out Chordiant CRM system with Patni

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Patni says the technology will complement existing systems and improve Akbank's portfolio, campaign and leads management processes.

The ultimate objective is to provide Akbank with a uniform and consistent view of its customers to drive up targeted intelligent sales and improve existing reporting facilities.

Brian Stones, EVP, Patni, says: "Akbank prides itself on being an innovator in its field and this new system will enable it to enhance its overall customer relationship management system."

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