Wesabe partners with The Daily Telegraph for UK launch
11 November 2008 | 6284 views | 0
Online money management start-up Wesabe is moving into the UK market through a Web partnership with broadsheet newspaper The Daily Telegraph.
A co-branded version of Wesabe's site, branded as The Telegraph Personal Finance Planner, launches today on the newspaper's online daily, which recorded 22.9 million unique visitors in September 2008.
The Wesabe budgeting tool lets users see all their bank and credit card balances and transactions in one place, as well as ways to save money and track financial goals. Wesabe accounts can be set up in any world currency, and the site allows members to view accounts and balances in different currencies.
"Money stress is a phenomenon that knows no borders. In looking for ways to take Wesabe global and start helping more people worldwide take better control of their finances, we really couldn't ask for a better partner than Telegraph Media Group," says Marc Hedlund, CEO of Wesabe. "With the Telegraph's massive global reach and reputation for online innovation, we're poised for significant growth."
Launched in the US three years ago, Wesabe currently claims some 100,000 users worldwide, and has recorded subscriber growth of 33% per month for the past three months as the financial crisis has moved from Wall Street to Main Street.