Canadian pre-paid card outfit Mint Technology has become the latest firm to tap Facebook, targeting teenage gamers through the social networking site.
Mint has signed a deal with online advertising specialist Yep! to market its pre-paid MasterCard on Facebook as a way of paying for online gaming.
The company is also offering benefits linked to social gaming, letting users collect points which are then used to play viral games, redeem gifts, trade with friends or use for other applications.
Chris Hogg, president and CEO, Mint, says the card "will develop as a practical solution to pay for online gaming, which allows teenagers to gain financial independence from reliance on their parents' credit cards".
In July, US start-up edō Interactive began marketing its new pre-paid MasterCard - which is targeted at young adults - on social networking sites like Facebook and MySpace.
The reloadable 'Facecard' - issued by MetaBank - can be used at ATMs and merchants that accept MasterCard and also works as a peer-to-peer payment system.