Aqua, the new electronic equities trading platform that will be launched later this year by eSpeed, has appointed Andrew Fishkind as global head of sales.
ESpeed said it was launching Aqua "to bring new liquidity to the global equities markets".
Both eSpeed and Cantor Fitzgerald are contributing financial, professional, and technology assets to Aqua, which is headed by Kevin Foley, who relinquished his role as president of eSpeed to become president and CEO of Aqua.
Fishkind was previously at B-Trade Services where he helped build Bloomberg TradeBook, the global institutional electronic brokerage founded by Foley.
Prior to this Fishkind held several senior positions at Instinet. Most recently he served as an industry consultant, working with sell-side and buy-side firms developing electronic trading platforms and products.
Commenting on the appointment, Foley says Aqua was formed to respond to the demand from institutions and brokers for ways to access untapped pools of liquidity and Fishkind's technical knowledge and breadth of experience in electronic trading "constitutes a tremendous asset and will be instrumental in building our system".