Royalblue targets mid-tier market with European Trader workstation

Royalblue targets mid-tier market with European Trader workstation

UK trading technology vendor royalblue has launched the Fidessa European Trader Workstation (ETW), a managed e-trading service designed specifically for small and mid-tier broker dealers in Europe.

The system provides member and non-member trading services, seamless electronic order handling, order management functionality, pre and post-trade analysis tools and market data.

The first release of ETW supports member trading on the London Stock Exchange and Euronext, along with non-member trading across global markets through Fidessa's managed remote broking network.

Royalblue says the platform also enables brokers to capture inbound client order flow over Fidessa's normalised FIX network which supports connections to over 750 buy-side firms globally. For UK brokers, ETW supports connectivity to 20 retail service provider (RSP) systems offering often improved market prices for retail order flow.

Simon Barnby, global director of marketing communications at Fidessa, says: "With the huge uptake of electronic trading around the globe, a challenge for smaller and mid-tier brokers is how to keep up with technological advancements and maintain their market share. Our European Trader Workstation addresses these exact needs and provides them with a fully managed and hosted trading solution."

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