Caisse d'Epargne issues translucent credit cards

Caisse d'Epargne issues translucent credit cards

Caisse d'Epargne is to issue France's first translucent credit cards in a limited edition run aimed at attracting the youth market.

The volume roll-out of 100,000 of the translucent payments cards is a first for the French market as well as for card manufacturer Gemplus.

The GemLucence card, which has a mandarin tinted transparent card body, has been specifically designed to appeal to the 16 to 25 year-old market.

Andrée Bertrand, director payment systems, Caisse Nationale des Caisses d'Epargne, comments: "We are currently enriching our image in a bid to appeal to new modern markets and as a result, we were keen to find a young, innovative product that would differentiate us from the competition and enable us to gain market share."

Philippe David, VP business development financial services at Gemplus, adds: "Experience has shown us that our new card designs have helped retail banks attract new customers and reduce churn."

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