FutureTrade launches LiquidityPath service bureau
07 December 2004 | 1774 views | 0
California-based FutureTrade has launched LiquidityPath, a white label service bureau based on its direct access trading platform that enables broker-dealers and prime brokerages to offer branded dealing services.
The LiquidityPath service enables a broker-dealer to offer its clients FutureTrade's dealing services via a platform carrying its own branding.
FutureTrade says it will provide all training and technical support for the branded platform, allowing clients to quickly deploy the service to their buy-side customers without the expense of software development or technical-support.
The service also allows clients to offer electronic trading capabilities with no effect on clearing relationships.
Furthermore, FutureTrade says by offering LiquidityPath, broker-dealers can participate in electronic-trading flows that are currently executed away from them.
Jim Kwiatkowski, EVP, sales and marketing, FutureTrade, says in the current environment, it is critical that a broker-dealer is seen by its buy-side clients as a significant destination for electronic trades.
"LiquidityPath is designed to let broker-dealers achieve a formidable competitive edge with clients by offering, under their own brand, FutureTrade's highly regarded electronic-trading technology and exceptional service and support," he adds.
Separately, FutureTrade has appointed Charles Susi as vice president of product management.
Susi joins FutureTrade from SunGard Trading Systems, where he was vice president of client services and project management. Prior to this he was vice president of product management at Island ECN. Susi also spent eight years at Instinet, most recently as head of product management. He has also held business analyst roles at Lehman Brothers and Fidelity Investments.
In his new role Susi will be responsible for the strategic development of the FutureTrade's integrated direct access trading platform and will report directly to the company's chief operating officer Lee Siegfried.