The UK's Norwich and Peterborough (N&P) Building Society has teamed with GMAP Consulting, a provider of market intelligence and predictive modelling software, to map the performance of its national branch network.
The analysis involved benchmarking branch performance using both historical sales data and external data on competitors, customer buying behaviour and relative branch location. GMAP mapped the data using its Microvision geographic marketing modelling tool.
The analysis shows the marketing potential of the area around branch locations.
Martin Clarke, principal consultant at GMAP Consulting says specific details about the location of the branch and its proximity to other retail outlets can affect the performance and potential of a branch.
Jeremy Moll, head of retail operations at N&P, says: "GMAP helped us understand the detail in the data. We can now revise sales targets at some branches, redefine what services and products we offer in particular branches and identify opportunities for new branch locations."