Akbank deploys Fair Isaac customer management products

Akbank deploys Fair Isaac customer management products

Akbank, one of Turkey's largest privately-owned banks, has signed a multi-year agreement to implement Fair Isaac's Triad account management system and StrategyWare customer acquisition engine.

Fair Isaac says the systems will help Akbank automate and improve customer management and origination decisions.

Triad enables financial institutions to manage customer-level decision making in credit facilities, collections and marketing communications.

The StrategyWare decision engine for account originations enables portfolio managers to design and execute strategies for new accounts. StrategyWare supports complex decisions for all types of origination strategies - including acceptance/decline of credit applications, credit limit and loan amount.

The products will be integrated with the bank's existing billing and customer information systems and, together with a suite of Fair Isaac custom models, will enable Akbank to provide a consistent service across all product areas.

Zafer Kurtul, Akbank's CEO, says: "We expect that this implementation of Fair Isaac's customer management solutions will help us meet our significant growth and profitability goals."

Comments: (0)