Freeserve develops personal finance portal with Bradford and Bingley

Freeserve develops personal finance portal with Bradford and Bingley

Internet service provider Freeserve has teamed up with Bradford and Bingley to launch an integrated mortgage, personal loan and credit card service, based on the UK building society's online IFA service, MarketPlace.

The new service, which will be dual branded, will be available on Freeserve's money channel.

Commenting on the deal, Dominic Barton, Bradford & Bingley's director of business development, says: "While many ISP's focus on Internet business only, we were impressed with Freeserve's understanding of the financial services market and the importance to them of delivering an integrated multi-channel proposition for their customers under one brand."

As with The MarketPlace's own Web site, Freeserve users will have access to a range of credit cards, mortgages, investments, pensions and insurance.

Jon Gisby, Freeserve's managing director, portals, says: "The MarketPlace provide integrated telephone and branch solutions as well as an online capability, offering greater choice to our customers - 4.7 million of whom visit our site every month."

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